Natural Swedish Wellbeingla bruket
A brand rooted in Scandinavian simplicity, driven by a commitment to
formulation and meaning. An e-commerce site that supports international growth without ever losing sight of the essentials.
Overview
Founded in 2008 in Sweden, L:A BRUKET has established itself as a benchmark for natural and organic cosmetics.
Inspired by Nordic rituals and respect for nature, the brand develops effective, sensorial
and responsible skincare products, now distributed worldwide.
With an established reputation in Sweden, France, Germany and the United States, L:A BRUKET is pursuing its international ambitions with the support of a digital ecosystem capable of sustaining its growth while
respecting its minimalist, authentic DNA.
Expertise
Inspired by the power of nature and age-old rituals
We supported L:A BRUKET in a complete UX/UI overhaul of their site, with a migration to Shopify Plus. A bespoke, mobile-first theme was developed to offer a more qualitative ecosystem, while retaining the brand’s strong markers.
The site features a multi-currency, multi-language e-commerce boutique, as well as in-depth work on the product experience and the highlighting of skincare routines, to facilitate understanding of the offering and support international usage.
Campaigns and visuals take center stage on the site: a Swedish aesthetic, between naturalness, simplicity and Nordic rituals. The project was built in direct collaboration with teams based in Paris, London and Sweden, using an agile and collaborative approach.
