making atypical typicalGlitch Beauty
An immersive, offbeat digital experience, designed as a terrain for self-expression. A pop, eclectic e-commerce site, in the image of Marion Caméléon, where make-up becomes a tool for self-assertion.
Overview
Founded by Makeup Artist and content creator Marion Moretti, Glitch Beauty is an independent brand that celebrates difference, originality and atypicality.
Glitch Beauty embraces quirkiness, imperfection and singularity as strengths, with a clear mission: to turn the atypical into a classic. Conceived as a space of creative freedom, the brand deconstructs make-up codes to make each color a means of self-expression.
Expertise
Turning the atypical into a digital experience
We worked with Glitch Beauty in two phases.
For the launch, we designed an immersive, single-product e-commerce site on Shopify, supported by a strong graphic identity. A custom 3D palette designed, developed and integrated by Symediane reinforced the digital, playful dimension and brand experience.
With the evolution of the brand and the arrival of new ranges, we then completely redesigned the homepage in dark mode, designed to also evolve in light, in order to sublimate the visuals, structure the product universes and create a real wow effect, while preserving the graphic identity built together.
The site has also been developed with a scalable e-commerce approach, enabling seamless integration of the brand’s TikTok Shop. An architecture designed to support growth, activate new sales channels and boost sales performance.
