Audace parisienne Handcrafted in FranceGIGI PARIS
A chic, cheerful online store, with a strong, recognizable identity. A colorful, expressive digital identity designed to convey the Gigi-twist and unite its community.
Overview
Gigi Paris embodies an instinctive Parisian audacity, combining chic, spontaneity and an eye for detail. The brand takes a free-spirited approach to accessories, conceived as everyday companions that convey emotions and memories.
Each creation is brought to life by the Gigi-twist, that cheeky yet delicate touch symbolized by a signature pink dot. Committed to responsible production, Gigi Paris values sustainable materials and a joyful aesthetic, designed to accompany every moment with elegance.
Expertise
The detail that changes everything
We helped Gigi Paris define its digital art direction and brand strategy, in order to build a consistent graphic identity across its entire digital ecosystem. Typography, color palette and visual codes were redesigned for the web and social networks.
We then designed a highly graphic, colorful and expressive UX/UI site, integrating immersive editorial pages, animated stickers and distinctive brand elements. Product sheets and lists were optimized for rapid personalization, meeting a key challenge for the brand.
