Simple, Charming, Timeless, SensualMarie Marot
A brand that embodies simplicity and authenticity, where the shirt forms the cornerstone of the wardrobe. A website designed like a magazine, celebrating a timeless style for both women and men.
Overview
Parisian designer Marie Marot creates a minimalist and comfortable wardrobe centred around the shirt, the ultimate ‘go-to’ piece. Simple lines, carefully selected fabrics, and an effortless elegance that transcends the seasons.
The brand embodies a sensitive and sincere vision of fashion, driven by a refined artistic direction and a strong visual identity.
With growing international ambitions, notably through collaborations such as J.Crew, the digital experience needed to evolve whilst remaining true to the brand’s DNA.
Expertise
The shirt, quite simply
We worked with Marie Marot on the creation and subsequent complete overhaul of her e-commerce site. Following an initial version built on WooCommerce, we designed a bespoke Shopify theme to deliver a faster, more reliable and smoother experience, tailored to the brand’s international ambitions.
The artistic direction focuses on a more immersive editorial style, reminiscent of a magazine, showcasing the products through striking photographs.
On the UX side, we have integrated key features such as colour cross-referencing, where each shade corresponds to a distinct product in the list, and an upselling system within the shopping basket layer to enhance the shopping experience without making it more complicated.
