Designing memoriesThe Line
Since 2015, The Line has been crafting metal silhouettes in the same way that memories are etched into the mind. Cities, mountain peaks and familiar horizons are transformed into poetic and durable objects.
Overview
The Line creates metal-cut wall art depicting cityscapes and iconic landmarks from around the world.
With over forty destinations, the brand has established itself as a leading name in contemporary souvenirs, offering pieces that are graphic, evocative and instantly recognisable. Each creation captures the essence of a place, blending emotion, design and formal simplicity.
Expertise
Places, in a single line
We designed The Line’s new e-commerce platform, managing the migration from PrestaShop 1.6 to PrestaShop 1.7. The site was designed to support the brand’s growth, with the development of a bespoke multi-store architecture capable of managing both B2C and B2B sales.
The entire user journey has been structured to showcase the collections, facilitate navigation between sections and offer a seamless experience, true to the poetry and simplicity of The Line’s world.
