Structuring excellence on a group scaleAlain Ducasse
Groupe
At the crossroads of transmission, fair cuisine, taste and responsibility, a digital architecture designed for a group with multiple areas of expertise.
Overview
Founded by Chef Alain Ducasse, the Ducasse Paris Group embodies a committed vision of gastronomy, based on excellence, transmission and respect for the living.
Present in 9 countries, the Group unites more than 2,000 employees around complementary businesses: Michelin-starred restaurants, factories, sales outlets and knowledge centers. Through all its activities, the Group promotes fair, responsible and sustainable cuisine.
A long-standing Symediane customer, Alain Ducasse entrusted us with the design of a collection of showcase sites for all its brands and expertise.
Expertise
Taste excellence
To guide the graphic intent and guarantee the specific identity of Alain Ducasse’s brands, we designed three distinct template typologies: traditional, conceptual and luxury, allowing each site to reflect its own expression while remaining part of an overall coherence.
So we designed a responsive UX/UI design experience, with large, immersive visuals to offer clear, elegant navigation immediately identifiable with the world of Groupe Ducasse Paris, all dominated by a palette of refined blues and a recognizable signature typography, designed by Soins Graphiques.
Each page showcases the group’s expertise in restaurants, manufacturing, schools, publishing and hospitality, while highlighting the responsible culinary vision and lasting emotion that underpin the Ducasse identity.
