Parisian styleCarel

Iconic pieces designed to last and endure through the seasons.An e-commerce site that asserts a singular Parisian allure, between shoes and accessories, true to the spirit of the Maison.

Overview

Iconic Parisian shoemaker, Carel has been accompanying women for decades with pieces that have become timeless.

Shoes and bags make up a wardrobe that’s instantly recognizable, supported by understated elegance, the right lines and exacting manufacturing standards designed to last. Ballerinas, pumps, strappy babies or accessories: each creation is part of the same vision of allure.

Faced with strong growth and an image that had to evolve with the times, the brand needed a new digital showcase that would live up to its heritage and ambitions.

Expertise

Artistic Direction

UX/UI Design

Shopify

E-commerce

Replatforming

Immersive design

Navigation architecture

Responsive design

Prototyping

Web development

Replatforming international

Creating the Carel Experience

We rose to Carel’s challenge by developing a bespoke Shopify Plus theme that respects the brand’s elegance, thanks to a collaboration with an external provider for the art direction.

Numerous features enhance the shopping experience, including stock alerts, a store locator via Google Maps, an affiliation system, sponsorship with WeLoveCustomers and gift cards. The result is a complete, fluid and engaging shopping experience, designed to help your brand grow.