The finest local winesCavissima
At the crossroads of terroirs and expertise, an e-commerce platform that brings together over 5,000 references of exceptional wines. A seamless e-commerce experience, at the service of both the curious and the discerning wine enthusiast.
Overview
For over 15 years, Cavissima has been selecting the quintessential wines for enlightened wine lovers and discerning enthusiasts alike. A veritable digital wine library, the platform brings together over 5,000 references from the finest terroirs, combining vins de garde, primeurs, grands crus and creative winemakers.
Symediane has been working for several years with its branding partner, Agence DD, which designed Cavissima’s entire brand image: visual identity, logo and graphic system, as part of the redesign and repositioning of the brand.
Expertise
Wine quintessence
Faced with a highly complex catalog and a highly competitive market, we carried out a comprehensive modernization of the platform in order to reposition the brand.
Aimed at both amateur and expert targets, several user paths were designed and pre-validated thanks to a mobile-first wireframe phase, before deploying the UX/UI based on the branding designed by Agence DD.
The mobile experience was prioritized right from the design stage, while guaranteeing the accessibility of functionalities. Given the technical nature and richness of the catalog, a complete design system was created to guarantee consistency, scalability and legibility for the entire platform.
The new, more modern and fluid platform showcases Cavissima’s products and, above all, its expertise, through new functionalities, a renewed brand image and a deployment and acquisition strategy adapted to an audience often discovering the brand for the first time.
