Choose a Figaret shirt, online or in-store. A
e-commerce platform that brings together shirt-making expertise and today’s uses. A fluid and elegant experience, true to the Figaret spirit.
An iconic French fashion house, Figaret embodies timeless elegance through shirts crafted with exacting precision. Each piece tells a unique story, combining tradition, the right fit and attention to detail.
Against a backdrop of digital transformation and internationalization, the brand needed to evolve its e-commerce ecosystem while preserving its identity and the quality of the in-store experience.
We supported Figaret in a project to replatform Prestashop to Shopify Plus, with in-depth UX/UI design work to deliver a clear, elegant and engaging visual experience.
Particular attention was paid to the site’s graphic identity, playing on assertive typographic choices and strong editorial writing, leaving a central place to campaign visuals to express the lifestyle character and storytelling of the brand.
New features have also been integrated, including the “Find your shirt” diagnostic, designed to intuitively guide the user through the collections. Synchronization with OneStock now enables a complete omnichannel experience, integrating Ship from Store, Order in Store and a unified Click & Collect, for seamless continuity between digital and the international store network.
We took charge of Figaret’s migration to Shopify Plus, creating a platform that combines elegance and innovation. Thanks to our UX/UI expertise, we developed an intuitive and attractive user interface, integrating OneStock for omnichannel solutions such as Click and Collect and Order in Store. Our mission: to deliver a seamless user experience, enabling customers to discover the world of Figaret with ease.
