Exceptional know-how and heritageREPETTO
A redesigned shopping experience to reveal the House’s exacting standards of craftsmanship. A site that’s clear, fluid and respectful of Repetto’s DNA, where the technicality of the product is expressed with precision, without ever breaking with elegance.
Overview
Founded in 1947, Repetto embodies French elegance through unique craftsmanship, handed down for over 75 years at the heart of its historic workshop in the Dordogne.
A signature of the Maison, cousu-retourné illustrates a vision of luxury based on precision of gesture, respect for time and materials. Shoes, ballet slippers and leather goods are handcrafted from exceptional leathers, giving birth to supple, durable and iconic pieces.
Expertise
The art of the right gesture
Following a drop in traffic due to user path problems, we carried out a heuristic, ergonomic and accessibility audit with the aim of harmonizing the existing site with the Maison’s DNA.
The analysis revealed a number of issues: non-compliance with accessibility rules, inconsistent application of the graphic charter, and flaws in the design of the route, particularly on products with numerous color variations.
We’ve rethought three key points: a clearer menu, a more fluid search, and in-depth work on the product sheets. These have been optimized to facilitate the choice of colors and sizes and, on some very specific products such as dance tips, to allow a change of variant without a complete reload, guaranteeing a smoother journey without loss of conversion.
