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An eclectic and influential brand with an online boutique that puts the shopping experience first. An e-commerce experience designed as a natural extension of the Violette universe and community.
Overview
After a career as International Makeup Designer at Dior, then Global Beauty Director at Estée Lauder, Violette founded VIOLETTE_FR, a cosmetics brand in her own image. Safe, high-performance, highly pigmented products, designed with high standards, sensoriality and responsibility in mind.
With a committed international community, the brand is developing exclusively online, with a presence in France, the UK and the USA. The VIOLETTE_FR universe blends expertise, spontaneity and transmission, inviting everyone to cultivate their own “je ne sais quoi”.
Expertise
Putting yourself first
We designed the entire VIOLETTE_FR e-commerce site on Shopify, in a strong strategic context since the products are sold exclusively on this channel. The experience has been designed to meet the high expectations of its international community, with the introduction of multi-currency to guarantee a fair price for each market.
The site is based on immersive browsing, largely driven by video, a direct reflection of the world of Violette and her YouTube channel. Video content is integrated throughout the entire pathway, including product sheets, to support application, gesture and advice.
We have also deployed advanced features such as “Try on”, allowing users to try out products in real time, as well as interactive live shows during which users can purchase the products on display.
