Reflecting a unique historyZEINA
An e-commerce experience designed to accompany the most symbolic moments. An elegant, reassuring site, in the image of a jewelry house that places emotion, customization and trust at the heart of its expertise.
Overview
Founded in 2009, Zeina is a family-run jewelry house dedicated to love and marriage. Specializing in wedding and engagement rings, the brand accompanies every couple in their choice of a meaningful piece of jewelry.
With 12 boutiques in France, designed as intimate apartments, Zeina stands for emotional, responsible and contemporary jewelry, combining craftsmanship, innovation and ethical commitment.
Expertise
Between emotion, advice and purchase
Using a custom-first UX/UI design approach, we designed editorial pages and a fluid purchasing path. The site accompanies each couple in their choices, while promoting the made-to-measure, personalized and responsible commitment of the Maison, both on desktop and mobile.
Particular attention has been paid to the clarity of the offer and the legibility of the itineraries. The product list pages allow for simple and immediate comparison, while the product sheets get to the heart of the matter with a clear and reassuring hierarchy of information.
