Haute pâtisserie as the art of travelMAXIME FREDERIC
X LOUIS VUITTON
An online boutique designed as a digital extension of the Louis Vuitton experience. A gourmet and luxurious universe, where Maxime Frédéric’s haute pâtisserie dialogues with the art of travel, between elegance and staging.
Overview
Facing the Seine, in the heart of Paris and above the LV Dream exhibition, the Maxime Frédéric x Louis Vuitton space offers a gourmet interlude in a lush setting inspired by the art of travel.
An exceptional pastry chef, Maxime Frédéric embodies the chocolate excellence of the House, reinterpreting the great classics with audacity and refinement. Trained in the finest Parisian palaces and crowned World’s Best Pastry Chef in 2025, he creates exceptional creations combining expertise, creativity and emotion.
Photo and video credits : Louis Vuitton ©
Expertise
a high-end signature
We designed a high-end, immersive and editorial e-commerce experience, conveying the luxurious and creative world of collaboration.
Through a custom-first UX/UI design approach, an elegant graphic identity and subtle interactions, the site showcases chocolate creations as exceptional pieces, while offering a fluid and intuitive browsing experience.
A tailor-made Click & Collect system has been configured to adapt precisely to the House’s uses and production flows, while guaranteeing a seamless journey on desktop and mobile.
