Exceptional masterpiecesOetker Hotels
A collection of hotels where excellence is in every detail, offering iconic venues that reinvent the art of entertaining with elegance and discretion.
Oetker Hotels creates a tailor-made experience for travelers in search of the exceptional, where timeless luxury becomes a true art of living.
Our achievements for Oetker Hotels
Overview
Established in the world’s most prestigious destinations, Oetker Hotels embodies a timeless, upscale vision of hospitality, combining elegance, refinement and a profound sense of welcome.
Each property is an iconic venue. Committed to responsible hospitality, the group places sustainability and respect for the environment and local communities at the heart of its approach.
As part of the evolution of its positioning, Oetker Hotels commissioned Dragon Rouge to redefine certain brand elements, and Symediane to design and roll out its new digital ecosystem.
Expertise
Legendary hospitality in legendary locations
We have developed a bespoke design system that enables each hotel to have its own website, whilst ensuring strong consistency with the group’s new brand vision. Each property benefits from carefully controlled customisation of its distinctive elements – logo, patterns and accent colours – in line with the redefined brand guidelines. Reusable sections, designed using a builder-style approach, make it easier for teams to create, edit and update content.
The project addresses several key challenges: simplifying previously complex mobile navigation, modernising the websites for a discerning luxury clientele, reorganising content and incorporating the specific requirements of each hotel.
A central objective guided the design: to enable quick access to all hotels from the main navigation, via a dedicated sub-menu incorporating their locations, whilst reinforcing the group’s identity on each site, notably through the clear prominence of Oetker Hotels in the footer. The project was designed in collaboration with Dragon Rouge for the Brand Strategy.
