The art of crafting excellenceLVMH

A complete editorial and visual overhaul of the Group’s newsletters. A clear, elegant and adaptable design, created to enhance the Group’s brand consistency whilst catering to both internal and external needs.

Overview

As a leading global luxury group, LVMH brings together Houses with strong identities, driven by a constant commitment to excellence, clarity and consistency. The Group’s communications, both internal and external, play a key role in conveying this vision to employees and partners alike.

LVMH commissioned Symediane to redesign the visual identity of its Group newsletters, with a focus on structure, elegance and sustainability.

Photo and video credits: LVMH Group ©

Expertise

UX/UI Design
Editorial design
Newsletter templates
Emailing
Internal tools
NPV6
Prototyping
Web development

Structuring communication without diluting DNA

We redesigned the visual identity of the Group’s newsletters in perfect harmony with LVMH’s DNA. The entire design has been reworked in an evolutionary logic, designed for seamless integration into the NPV6 tool.

Two distinct environments have been designed, internal and external, with dedicated templates and modular section management, enabling teams to evolve content while guaranteeing consistency, legibility and elegance.

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newsletters

LVMH-NL

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