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Craft Jewelry made in ParisAnnelise Michelson

Jewels conceived as works of art, between raw materials and architectural lines. An online boutique that lets design speak for itself, without ever smoothing out the brand’s personality.

Overview

A designer and influential fashion figure, Annelise Michelson develops a singular universe where jewelry flirts with art and sculpture.

Her pieces, made in France, are distinguished by their aesthetic strength, sculptural volumes and almost architectural approach to materials.

Worn by international personalities such as Rihanna and Kendall Jenner, her creations assert a strong, independent and recognizable identity.

Expertise

Artistic Direction
UX/UI Design
Prestashop
E-commerce
Storytelling
Editorial design
User path
Responsive design
Prototyping
Web development

Imagine a world made of sculpture

We designed Annelise Michelson’s e-commerce site on Prestashop around a fluid, optimized user path, while leaving a central place for the designer’s words.

Her intentions, her inspirations and her eye for each piece of jewelry accompany the discovery of the pieces to preserve the brand’s authenticity.

The artistic direction is based on a strong visual style, guided by materials and architecture, to translate Annelise Michelson’s artistic universe without constricting it.

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