Accessories that tell a story, blending elegance, humour and craftsmanship. A website designed to let the products speak for themselves and make you want to own each piece.
Founded in 2009 by Marie Macon and Anne-Laure Lesquoy, Macon & Lesquoy is a French brand of embroidered accessories, known for its attention to detail and taste for singular messages.
Lovers of exceptional craftsmanship, the two designers work with carefully selected artisans in France and elsewhere. Each piece is conceived as an object to be worn, but also as a message to be conveyed, between elegance, impertinence and poetry.
We optimized the UX paths of the Prestashop e-commerce site to better showcase the products and the personalization service, a central issue for the brand.
The work focused on making the offer more legible, staging the embroidery and integrating a more emotional design, bringing more humanity to the experience. The aim: to make the pieces easy to take, while respecting the sensitive, artisanal world of Macon & Lesquoy.
