The cider vinegar expertARCHIE
Archie is putting apple cider vinegar back at the heart of wellness routines. A website designed to help you understand the product, its benefits and how to use it, day after day.
Overview
Archie was founded in 2020 around a single product: cider vinegar. A health-promoting ingredient with a host of benefits, it has established itself as an everyday ally for skin, hair, digestion and immunity.
As the first French brand specialising in this sector, Archie has developed a comprehensive range designed to make it easy to incorporate cider vinegar into your wellness routine. Led by Marina and Devan, the brand champions an educational, accessible and committed approach, steering clear of exaggerated claims.
Expertise
Well-being, made simple
We carried out a complete UX/UI redesign of the website to establish Archie as a fully-fledged wellness brand. The user journey was designed around the product’s uses and benefits, with clear guidance on when, how and why to use it.
The entire experience highlights the founders’ commitments and vision, whilst making it easy to understand the offering. The Shopify site was custom-built, with a mobile-first approach and significant optimisation of the conversion journey, ensuring an experience that is fluid, intuitive and high-performing.
