A House of ArtistsAlain Ducasse Baccarat
A unique digital experience at the crossroads of art, craftsmanship and gastronomy. A site that highlights the encounter between Baccarat and Alain Ducasse and blends their worlds.
Overview
Reinvented by Baccarat and Chef Alain Ducasse, the Maison Baccarat Paris 16ᵉ is a place of experiences and encounters where art, craftsmanship and gastronomy intersect.
Set in the heart of the historic mansion at 11 place des États-Unis, this mythical place invites you to experience crystal differently, through works, spaces and cuisine inspired by the right line and the right light.
Ducasse Baccarat spaces embody this shared vision, between heritage, audacity and sensitive dialogue between art and cuisine.
Expertise
a world of creation, re-creation and recreation
We designed all the site’s digital art direction, defining a strong, immediately identifiable colorimetry, combined with a distinctive typography.
The site was designed using responsive design, with an interaction design approach that highlights the different areas of the site (bar, restaurant and garden) through visual micro-animations. Large-scale visuals support an assertive artistic style in keeping with the Maison’s identity.
