exceptional pastries and trompe-l’oeilcedric grolet
At the crossroads of creation and indulgence, an e-commerce platform designed to support the expansion of a chef who has become a global benchmark.
An immersive, evolving site, designed to accompany the chef’s creations,
from Paris to London to Singapore.
Overview
Voted best pastry chef in the world, Cédric Grolet has made a name for himself with iconic creations, notably his signature trompe-l’œil creations, which are unmistakable for their finesse, technicality and visual power, revealed to the general public at Le Meurice.
With the opening of new boutiques and the ambition to go international, the brand needed an e-commerce platform capable of reflecting its high standards.
Present in Paris and London, Cédric Grolet now offers an experience combining click & collect and delivery, designed to adapt to locations, seasons and uses.
Expertise
a multi-boutique experience
We developed a bespoke e-commerce site on Prestashop, based on the creative direction imagined by Soins Graphiques, focusing mainly on Cedric’s graphic identity and packaging. The user path was fully customized to offer an evolving catalog according to seasonality, but also according to a specific date and location. The site was designed to be mobile-first, in response to the predominantly mobile uses of Cedric Grolet’s customers and the associated conversion challenges.
In 2025, we overhauled the site’s digital art direction to make it more modern and immersive, notably through a new homepage entry highlighting the various points of sale. The platform integrates click & collect and home delivery, with an architecture designed to support the brand’s ongoing expansion.
