A refined and elegant French whiskyheriose
An elegant and contemporary digital design concept, created to modernise the conventions of whisky and reveal the full sensory richness of an exceptional single malt.
Overview
Hériose is a French single malt born of the Franco-Scottish heritage of its creator, Rémi Boinaud, and the family expertise of Maison Boinaud. Crafted in south-west France, this refined dessert whisky stands out for its aromatic richness, creamy texture and epicurean approach.
Committed to local, responsible and sustainable production, the brand embodies a new generation of French spirits, at the crossroads of tradition, innovation and elegance.
Expertise
An expression of the duality of HÉRIOSE
We worked with Hériose to define its digital artistic direction and designed an immersive showcase website, conceived to modernise the conventions of whisky and reveal the product’s sensory richness.
The UX/UI journey was structured around the different ranges, with fluid and intuitive navigation. Animations of the liquid, highlights of the packaging and bottle, its colour, as well as textures and ingredients in photos and videos convey the brand’s expertise and aromatic depth.
When a user clicks the ‘order’ button, they are redirected to La Maison du Whisky’s e-commerce site, allowing direct access to purchasing the products. The entire experience has been designed to facilitate this transition, without any disruption or complexity for the user.
